Make use of an animated book trailer for your book or magazine

If you are planning on launching a book or magazine in the near future, you should make full advantage of the impact of the digital revolution on the book industry.

We can testify to the scale at which e-readers and web-enabled reading devices are putting print books out of date and how business and readers are captivated by digital technology. It makes sense, that authors and publishers get on board the train of digital revolution to make sure their efforts receive as much spotlight as possible prior to launch.

They need to tap into creative means of garnering interest for their books and magazines by using a growing advertising medium – animated book trailers. The following is an overview of what animated book trailers are and what some of the elements are that can have a colossal impact on your book or magazine sales.

What is an animated book trailer?

Animated book trailers function very similar to a movie trailer except they are shorter in length and rely on creative use of sketches, drawings, and illustration to bring the characters and content of the book or magazine to life.

The aim of the book trailer is to grab the attention of the viewer and appeal to their emotional and intellectual faculties. It embeds within them a strong desire to know more about the story and keen them for release.

An animated book trailer has the following elements:

·         An introduction, middle, and a conclusion – since an animated book trailer is very similar to a movie, it should consist of a story that properly introduces the content or characters of the book followed by an overview of the plot and a conclusion.

·         A script – it should involve a quality script that is concise enough to introduce the theme of the book without giving way too much of the plot. A voiceover is not necessarily required as the words used on the screen will suffice.

·         A tone that is according to the theme of the book – the animation should be of the same theme and genre of the book. If it is a children’s book, for example, it should reflect the same themes and emotions.

·         A combination of images and animations – the trailer should have the right mixture of images and animation to give the impact of an engaging and interactive book. This will heighten the curiosity of readers and instill a great sense of zeal and excitement.

Benefits of an animated book trailer

Using an animated book trailer can work wonders. It is ideal for authors and publishers who are expecting to release their first ever book or magazine or one that caters to a new audience. Teasing readers with a creative back-story that helps to break down the plot without giving too much away will spur interest and intrigue. You can share the animated book trailer on your social media page, online store or website, or on your Amazon author page.